New York is obsessed with Louis Vuitton.

LVMH Moet Hennessy Louis Vuitton SE’s biggest brand is refurbishing its flagship on the corner of East 57th Street and Fifth Avenue in Manhattan.

It has covered the construction with a 230-foot tall installation depicting six stacked monogrammed trunks. Towering above nearby landmarks, it has become a surprise tourist attraction and TikTok sensation.

There’s a reason why LVMH, the world’s........

© Bloomberg