More than half (56 per cent) of plan members say email is the most effective way to communicate with them about their savings plans, according to Benefits Canada’s 2026 Employee Savings Survey.

The survey, which polled 500 Canadian plan members, found traditional mail (18 per cent) was a distant second preferred communications tool, followed by an insurance company website (17 per cent) and a financial advisor meeting arranged by an insurance company (14 per cent).

During a webinar discussing the survey’s results, Jimmy Carbonneau, national director of group retirement, group insurance and group annuity plans advisor at AGA Benefit Solutions, said it was reassuring to see the predominant use of email alongside a decrease in alternative communications. “Communication depends on two things: consistency and relevance.”

Read: How social media is helping employers streamline, personalize pension communications

The survey also found social media was cited by more younger members (14 per cent for those aged 18 to 34) as an effective communications tool compared to their older counterparts (six per cent for those aged 35 to 54 and three per cent for those aged over 55-years-old).

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