The Indian Media and Entertainment (M&E) sector reached a valuation of INR 2.5 trillion (USD 29.4 billion) in 2024, marking a 3.3% growth from the previous year. This growth rate signifies a slowdown compared to the 8.3% increase observed in 2023, reflecting shifting consumer behaviours and structural changes within the industry .

Digital media has emerged as the largest segment, contributing 32% to the overall M&E revenues. It experienced a 17% growth, reaching INR 802 billion, surpassing traditional television for the first time .

While advertising revenues saw an 8.1% increase, driven by digital platforms and premium Out-of-Home (OOH) media, subscription revenues declined by 2% across TV, print, film, and online gaming segments .

The consumption patterns are increasingly........

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